If you are in food business, you know how important it is to present the food to the customers. Most people are attracted towards the food box or pack first and then to the food inside. The food packaging should be so attractive that it should grab the attention of your customers. Here are some practical tips for choosing food boxes and packaging.
1. Choose the Right Material
The first and foremost thing to remember is that your food packing boxes should be made of just the right material. As such there is a range of materials used for food packaging, including cardboards, paperboard cartons, boxboard, corrugated boxes, paper bags, Styrofoam and plastics. Each of these has its own pros and cons.
Plastics and Styrofoam are great for insulating hot and cold foods but they are non-biodegradable and thus harmful for environment. Some plastics can even leach toxins in the foods.
Cardboard and paper are biodegradable and easy to print on but not good for wet foods because they can turn these materials to mush. They are not even good insulators to maintain the hot or cold temperatures. However, new sustainable and biodegradable materials are emerging nowadays among which you can choose.
In short, while choosing your food boxes, you should take into consideration the distance your food has to travel, the time it will remain inside the box, temperature needs and the type of foods.
2. Choose an Interactive Design
Choose a design that should communicate to your customers about your creativity and culinary skills. Keeping one side of the box of clear plastic is a good idea because the attractive food inside the box can grab the attention of not only your existing customers but also of potential customers.
3. Safety and Hygiene
Because you are in food industry, safety and hygiene should be given utmost importance. Your food boxes should not only be such that they will give entry to pests inside, but they should also look so, thereby assuring your customers that they will be eating absolutely safe and clean food.
4. Choose Disposable Packaging
As consumers are becoming increasingly aware about environment and damaged caused to it by various types of human trash, it’s better to choose disposable packaging. Also using recyclable, biodegradable and reusable packaging materials is a great strategy for running an environmentally conscious, ethical business.
Follow these tips and mere your packaging can help your food business grow multifold.